Lifetime deal on your website with periodic discounts up to $200, which effectively allows customers to secure a lifetime plan for $400, why would we need to purchase four codes? This seems illogical.
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Additionally, AppSumo deals often provide discounts from 65% to 90%, and we have bought 100 of deals from outstanding developers.
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To summarize, consider presenting your lifetime deal on AppSumo at a better discount. Otherwise, this deal may not resonate with the AppSumo loyal community. Your installable app is different from a hosting service, so this won't harm your long-term business sustainability, that I believe.
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I am sharing a screenshot of my aaPanel account, highlighting the discounted offer of $399 for a lifetime plan.
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Screenshot: https://i.imgur.com/VtRqNez.png