Name: Great Marketing Tool
Item: AppSumo's Essential Marketing Start Guide
Rating: 5
Author: carolina1

Group

Courses & learning

Marketing

Sub category

General marketing

Product tag

Product type

Courses

Best for

Freelancers

Small businesses

Solopreneurs

FREE lifetime access to AppSumo's Essential Marketing Start Guide eBook

You must download and save your content within 60 days of purchase

<h4>The AppSumo Essential Marketing Start Guide is an ebook that helps lean professional service businesses take control of their digital marketing with direct advice from the AppSumo team.</h4> 


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="startguide-1"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 Written with small teams and tight budgets in mind, the AppSumo Essential Marketing Start Guide fills in the gaps of your digital marketing strategy.

Get ready to take your business to the next level with advice straight from the mouths of Sumos.

Real-life copywriters, Alex and Sarabeth, sat down with 7 members of the AppSumo marketing team for real consulting calls.

They dove into seven unique aspects of their business — Facebook ads, social media, email, SEO keyword research, YouTube, Google ads, and referrals — and how to improve them.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="startguide-2"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

When you’re killing it for your clients, it’s easy to spend all your time working in your business instead of on your business.

And when you finally have a free moment to spare, where do you even start? 

This guide is packed with ideas, step-by-step walk-throughs, and even one-off growth tactics we use here at AppSumo. 

The next time you need to plan social media, create a powerful digital ad, or launch that new viral referral program, we’ve got you covered.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="startguide-3"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

You’ll read video creation advice from Brandon — a content producer behind many of Noah Kagan and AppSumo’s most popular YouTube videos.

Then, get a step-by-step Google ads walkthrough from Jack — the mastermind behind some of AppSumo’s highest-ROI digital ads.

Plus, you’ll receive email tips from Chris — the newsletter guru who writes and manages the memorable emails for AppSumo that generate tens of thousands of dollars every week.

And that’s just 3 out of 7 chapters...


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="startguide-4"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

So much of the digital marketing advice online is a total scattershot — it’s generic or focused on an irrelevant industry.

All the advice in this ebook is geared toward small service businesses: freelancers, small agencies, solo consultants, and business coaches. 

After all, you don’t have 40 hours, a full marketing team, or a massive advertising budget to spend every week on digital marketing.

These tips take a lean approach, helping you get the basics right, so that you can get quality leads and level up your business. 


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="startguide-5"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

Every entrepreneur has big challenges to overcome on their way to success.

With this guide, we hope your next big challenge is just figuring out how to handle all your newfound success (just don’t forget the little people). 

Dive into this ebook today — and start raking in those leads this week.

Get free access to the AppSumo Essential Marketing Start Guide now!

Social Media

Level up your digital marketing with our best tips for freelancers and agencies

<h4>The AppSumo Essential Marketing Start Guide is an ebook that helps lean professional service businesses take control of their digital marketing with direct advice from the AppSumo team.</h4> 


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-1.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 Written with small teams and tight budgets in mind, the AppSumo Essential Marketing Start Guide fills in the gaps of your digital marketing strategy.

Get ready to take your business to the next level with advice straight from the mouths of Sumos.

Real-life copywriters, Alex and Sarabeth, sat down with 7 members of the AppSumo marketing team for real consulting calls.

They dove into seven unique aspects of their business — Facebook ads, social media, email, SEO keyword research, YouTube, Google ads, and referrals — and how to improve them.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-2.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

When you’re killing it for your clients, it’s easy to spend all your time working in your business instead of on your business.

And when you finally have a free moment to spare, where do you even start? 

This guide is packed with ideas, step-by-step walk-throughs, and even one-off growth tactics we use here at AppSumo. 

The next time you need to plan social media, create a powerful digital ad, or launch that new viral referral program, we’ve got you covered.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-3.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

You’ll read video creation advice from Brandon — a content producer behind many of Noah Kagan and AppSumo’s most popular YouTube videos.

Then, get a step-by-step Google ads walkthrough from Jack — the mastermind behind some of AppSumo’s highest-ROI digital ads.

Plus, you’ll receive email tips from Chris — the newsletter guru who writes and manages the memorable emails for AppSumo that generate tens of thousands of dollars every week.

And that’s just 3 out of 7 chapters...


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-4.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

So much of the digital marketing advice online is a total scattershot — it’s generic or focused on an irrelevant industry.

All the advice in this ebook is geared toward small service businesses: freelancers, small agencies, solo consultants, and business coaches. 

After all, you don’t have 40 hours, a full marketing team, or a massive advertising budget to spend every week on digital marketing.

These tips take a lean approach, helping you get the basics right, so that you can get quality leads and level up your business. 


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/startguide-5.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

Every entrepreneur has big challenges to overcome on their way to success.

With this guide, we hope your next big challenge is just figuring out how to handle all your newfound success (just don’t forget the little people). 

Dive into this ebook today — and start raking in those leads this week.

Get free access to the AppSumo Essential Marketing Start Guide now!