Q: Can this be used for lead generation tracking instead of ecomm?

I'd like to know if this could be modified to track leads as your conversion rather than conversions on the ecommerce website (sales). Is that doable? If so, can you point me to a resource that shows how?

aslkdfjPLUSApr 9, 2025
Founder Team
Charlie_Boardroom

Charlie_Boardroom

Apr 9, 2025

A: Hello there! Are you referring to the advertising analytics tracker in Boardroom?

If so, we will simply show you "Conversions" from your connected ad platform, however you define them. So, for example, if you're tracking leads as conversions in Google Ads, those would indeed show up as conversions in Boardroom as well.

Hope that helps!

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