Q: Difference between Google Ads invalid click protection and ClickMoat
It seems that Google Ads has a built-in feature to invalidate ad clicks that are not based on genuine user interest, such as intentional fraudulent traffic, accidental clicks, and duplicate clicks.
What are the specific benefits of implementing ClickMoat? Could you please elaborate on the differences in functionality and mechanisms between Google's invalid traffic management and ClickMoat? I'm particularly interested in understanding the unique value proposition that ClickMoat offers. (Note: I am Japanese, this is a translation)
Nirav_ClickMoat
Jan 2, 2025A: Thank you for your question! While Google Ads provides basic invalid click protection by detecting and refunding fraudulent clicks at the platform level, ClickMoat leverages AI-driven technology to go further.
Our system analyzes user behavior in real-time after the click, identifying patterns like advanced bots, VPN usage, and non-engaging traffic that Google might overlook.
Using AI, we continuously adapt to evolving fraudulent tactics, ensuring more precise detection and proactive prevention.
Additionally, ClickMoat empowers you to set custom rules, block repeat offenders, and gain actionable insights into fraudulent traffic sources such as specific IPs, locations, or devices.
This AI-driven approach not only reduces wasted ad spend but also optimizes your campaigns for better performance and ROI, complementing Google’s protections with more control and effectiveness.