Pretty good freebie. There's some solid principles in here for getting saas from step 1 to acquisition. I'd like to see a more detailed breakdown, with examples, from the authors (although it doesn't have to be free lol). Love to hear from their personal experience with taking an example business through the process, as I feel the details would really help flesh out the principles here. Even interviewing someone, if firsthand knowledge isn't possible, would be useful to readers.