My Case to be understood:
I'm new to e-com as seller but worked in online marketing strategy and search/shopping advertiser with own agency, so I've looked up several suites like helium but registered myself for none of these. I don't want to go into Dropshipping and find the latest trends, I want to buy branded OEM products and do shipping by myself that are bought enough to make a living from those sales. As I own a small travel agency, too, I wish to sell outdoor-products that guests of my tours would need as equipment - like a headlamp for a winter husky-sled-tour :- ) but not only for my guests to make more profit .. shure :)
Target countries and language are Germany, Switzerland, Austria - so German.

The Tools:
Product Research:
- When I enter a keyword and press Enter, nothing happens, operation only with the keyboard is not possible, you have to click in the ui.
- I enter Germany as the country - why do I get USD instead of Euro in “Sales” - but the price says EUR and USD in red next to it? Additionally, there is no option to change it in EUR.
- The social media icons (FB, TikTok, IG, ...) that a store has - are displayed or "icon inly", but you can't click on the icons to view the channels or even better to open them directly in Ad Research
- Traffic Source: For example, “36% direct, 2% paid” is displayed ... Why can't you see here what kind of paid? Is it FB Paid? G Search Paid? Shopping Paid?
- Separate multiple keywords with a comma is not possible, would be nice for different synonyms for the same product.

Ad Research:
- Why can't I open a keyword directly from Product Research in Ad Research? I have to reset all settings (country, keyword) manually by clicking them
- I can't find META ads for many of my search terms “Germany” > keyword “bamboo” (there are so many bamboo products...)
- Although I have specified Germany, I only get English and Chinese ads, example country “Germany” > keyword “duffle bag”
- Another example Country: Germany; Tech: Shopify, Keyword “cat” ... no display of ads like "there are no relevant ads for cat products in any shopify store".. but there are :)

Some additional points:
Verification email contains Chinese characters; therefore it's marked as spam.

The UI unfortunately looks like developed in the 2000s :(

The tools inside, like "product research" and "ad research" did not seem to be interlinked with each other.

I currently see the tool more as a “verification of my ideas, which I got from somewhere else”. I also take a critical view of the statement that some data is only updated once a month, but I don't know exactly which ones are which old, especially when it comes to recognizing trends, a month is a very long time... A mouseover bubble containing a date from the last data point would be nice.

I allow them another 30 days to show the roadmap, do something about the UI and, above all, improve the German data - so currently only 3/5 because I can see the effort behind it. Presently, the only real benefit for me is to see that there are stores with the products I have in mind and not a real platform for research.

If there are no huge steps forward to DACH Data-Sets, €-Data and some improvements in the UI to make it more interlinked in itself by function, (and optional: make it a bit modern and use standards in UI (f.e ENTER = go for it, form!)) that will be a refund.

If they do so, I'm looking forward to the development of the suite for the next month and years.