A: I will explain each one:

1. Understanding the Custom Domain.
Ans: In Plan One, you get unlimited QR codes and scans, with limitations only on the number of team members and workspaces.

The advantages of having a custom domain are branding and credibility. Your customers and prospects will see a professional-looking link associated with your business instead of a generic one, which helps build trust and improves the user experience.

2. Is QR Code Tracking Necessary Since Anyone Can Generate a Free QR Code?
Ans: Yes, you can create free QR codes, but they are static, meaning they are non-trackable and cannot be edited after creation.

Tracking adds valuable insights that can help you make data-driven decisions. Since your institute relies on offline marketing through posters at different colleges, here’s how QR code tracking can help:

✅ Understand Engagement: Monitor the number of students scanning your QR codes and determine which locations (colleges) perform better.
✅ Improve Lead Collection – Track whether students scan the QR codes but do not fill out forms, helping refine your approach.
✅ Optimize Your Strategy – If a college has a high scan rate but low conversions, you may need to improve messaging or the call-to-action.
✅ Time-Based Insights – Find out the peak hours when students scan QR codes and adjust your engagement strategy accordingly.

Example:
If you place QR codes at five different colleges, tracking helps identify the most effective locations:

College A: 100 scans but only 5 sign-ups → Possible issue with the landing page or offer.
College B: 50 scans but 30 sign-ups → Strong conversion, worth investing more effort here.
With this data-driven approach, you can optimize marketing efforts instead of guessing what works.

3. What is a Workspace?
A workspace is a management system within your QR code platform. It serves different purposes depending on your needs:

🔹 For a Single Business – Organize QR codes, track analytics, and manage campaigns in one place.
🔹 For Agencies – If you handle multiple clients, workspaces allow you to manage each client's QR codes separately.
🔹 For Teams – If multiple people in your institute manage QR codes, a workspace enables seamless collaboration.

Think of it as a folder where you store and manage everything related to your QR codes and analytics.

I hope this helps! If you need more information, feel free to email us at hello@elkqr.com.

Best Regards,

ElkQR Team