A: Hey TheGar! Appreciate you raising this — and honestly, we hear this concern more than you might think.

While Encharge has definitely gained popularity among SaaS founders (like myself originally 😅), it's absolutely not just for SaaS. In fact, some of our most successful customers run ecommerce, education, membership, and coaching businesses — even local service providers.

If you're selling physical products, here's how Encharge can actually help you:

• Automate post-purchase emails (thank yous, cross-sells, review requests)
• Send campaigns to people who viewed a product but didn’t buy
• Build email sequences based on browsing behavior, email clicks, or form submits
• Integrate with WooCommerce (available on Tier 6 of this LTD), or use Zapier/Pabbly to connect your store platform
• Segment your list by interest, product category, last opened, or last purchased

We’re not trying to be a Shopify replacement or a full CRM — we’re laser-focused on helping any business send smarter, behavior-based email campaigns that actually move the needle.

And if you're using WooCommerce, Tier 6 includes our native integration directly (no monthly fee). Or if you're using something else like Shopify, there are workarounds via webhooks or 3rd-party tools (and we’re listening closely to those integration requests for future roadmap).

So... don’t count yourself out just because we don’t have “Shopify” in the headline. This is enterprise-grade email marketing automation — at a lifetime price that’s hard to beat 🙌🙌

Happy to dive deeper into your use case if you want!!