There is no excuse for having an empty social feed anymore. And it's not like you've signed up with some third party who sends the same stuff out for all of their clients. You have full editorial control. I still do other content on my own, but this is great for a gap filler in your calendar and the AI is pretty good. If you don't like the illustrations it comes up with, you have access to tons of copyright-free content. If you're considering it, do it.