I'm a copywriter who does client and customer interviews to inform the copy I write (to use the copywriting lingo, I'm all about "Voice of Customer" or VOC data.)

I love this tool.

I've been using it for a month and it's earned a spot on my Bookmarks Bar — it's just that central to my copywriting process now.

It automates all the most painful, time-consuming parts of collecting and *using* VOC in my copy. It's not just for UX people ... it's great for anyone who conducts sets of interviews and then needs to analyze the data across a set of related interviews.

Some things to note:
- the AI transcription itself is excellent — at least as good (if not better) than Otter.ai

- the extraction of facts is SUCH a good way to remind myself of the main points of the interview. Now I can easily review an interview I did a week ago and jog my memory about the main points—I find myself naturally using the AI generated facts (easy to skim, because they're written in the 3rd person) as my "navigation tool" within the transcript. The verbatim text is always just a click away, so it's easy to check for accuracy.

- You can either invite Hellooo to your video meeting (Zoom, Meet etc) OR you can record normally and upload a video or audio. Works like a charm and it's fast ... a 45-minute interview uploads and creates a transcript in something like 5 minutes

- It's powered by GPT 4 .. the AI is solid (and client data isn't given to OpenAI for training ... it's been done in a privacy-focused way)

- Beautiful UX ... clean, neat, intuitive!

Highly recommend! A great tool and just such a clever integration of AI!