I picked this up today and read through it quickly. I am familiar with selling online, but knew nothing about Etsy other than buying things there. I found this guide well laid out and well written. Even the most total of newbies could follow this and get set up as well as understand how to generate sales and conduct their business on Etsy. I am going to get more indepth with it over the holidays, but am fully satisfied with the purchase and would recommend it to others looking to get a business on Etsy set up and running. Thank you!