It's been 3 months since I bought the product. I started with Tier 2 just to explore it. However, due to being a bit busy and unable to allocate much time, I refunded it. During the Black Friday deals, I repurchased it as Max Tier 4. So, what urged me to max out the tier? Simply put, my target audience uses WhatsApp, and I've found that the majority of major companies use WhatsApp for campaigns.

You can easily do the math by comparing the cost of Facebook/Instagram ads versus WhatsApp via Lance Pilot. Just imagine the possibilities: 1,000 messages (directly to the target audience) for 0.05 USD each (in my country) — that's only 50 USD compared to spending on Meta ads, which require extensive A/B testing and targeting/testing.

The key to this app is maintaining a healthy CRM record. I've managed to set up all of my contacts across my business in one CRM (SwipeOne) and then import it to Lance Pilot to run a campaign. On the other hand, I am now doing a cold outreach for local business owners by scraping lists of numbers from Google and plugging them into Lance Pilot. I hope for good results and am confident about it.

Here are the pros of the tools based on my experience:

1. CRM with unlimited contacts.
2. Template Campaign - A Meta-approved template where you can add "images" and direct CTAs to the campaign.
3. Potential to leverage as a service.

Cons:

1. No mobile app (still in progress) – The practicality of this tool relies on accessibility, allowing businesses to reply immediately using their phones.
2. Automated AI personalized replies – This could be a game-changer.
3. Clunky design – Some functions in the sidebar are a bit clunky.
4. Meta Verification – It is recommended to have a Meta-verified business, yet if you’re a non-techy owner, you might struggle to achieve it.

Suggestion: I would love to connect the Meta Business API to my website chat (anychat.one) and AI chatbot, like in Newoaks, and have one single Meta Business number API for all. This way, I would have a centralized number to collect leads.

Overall, I am satisfied, and I am keeping this app. They deserve five tacos. ♥