I'm a brand strategist and designer so aeshtetics are important to me. Simplicity and function are just as important. I think this is a wonderful product! It is bare bones but promising. Everything is so expensive right now, and I'm thankful to have the opportunity to pay a single price and have a great tool to share clients' branding with them. I haven't fully had the opportunity to test everything yet, but so far, no complaints, and I'm very pleased with it. I previously created my own brand standards for clients via PDF and Adobe, then moved to Standards. Standards is not worth the money, in my opinion. I very much recommend it.