Don't let the cheap price fool you. It is a steal. The only thing I can say is that it does its job but the real power comes from the tutorials and ebooks they provide. If you think you know about customer personas and how they are the key influencers in your business, you will be blown away by how presented and informative they are. The knowledge base they have is already worth the price of this piece of software. If you know branding and marketing, you will understand the real power not in this tool, but the materials for you to harness the power of the tool.