This is a great concept if you are just beginning research. However, if you already have a good idea about avatars/personas for your brand, then this does not offer much more insight.

I was hoping to get more insight into marketing strategies. While it did give some suggestions regarding product preferences, I still found it to be incomplete regarding the total lifestyle framework.

Specifically, it would be helpful to have a unique selling proposition for different parts of the behavioral lifecycle for different products per persona. In other words, use the same character, but create strategies for different product propositions. In addition, it would be great to reverse engineer the persona, that is, to discuss the product benefits and have a range of personas broken down into primary, secondary, and tertiary buyers. That is typically how marketing scientists think of their strategies when introducing new concepts to reshape existing consumer behavior.

Four tacos because of the creative deployment, low-cost investment, scientific approach, and simple interface.