Power Personas

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Member since: Apr 2012Deals bought: 269
3 stars
3 stars
Posted: Sep 6, 2023

Not for B2B targets

I could tell as I was answering the questions that I was not going to get useful persona information for my purposes because the business types don't match typical B2B companies I call on (manufacturing/distribution) and the job functions don't match B2B business functions (Finance, HR, Operations, Manufacturing, Supply Chain, Procurement, Sales, Marketing, etc.). Also, the job functions that are listed are too low-level. While a minor issue, the profile images don't reflect the makeup of the United States (Caucasian, Hispanic, Asian, Black, Middle Eastern, etc.). I couldn't find an appropriate "Distinguishing Characteristic" that the system would accept (Corporate Climber is not in the database and therefore unacceptable, but Brad Pitt, Frodo Baggins are). The insights generated were too high-level and broad. I think this tool might be more useful for B2C-type business uses. So, I gave it 3 tacos because I think it has promise once the tool is developed enough to specify real-world business persona types and use AI to develop really insightful persona information (like KPI's, business outcomes, etc. that are most important to them). This is an immediate return for me. I wish Power Persona much success and I hope my review is helpful. Thank you for letting me take it for a spin.

Founder Team
admin8146

admin8146

May 9, 2024

Thanks for your candor and your well-wishes. FWIW do actually have a lot of B2B users. The challenge (from our perspective) has been to create a brand-based tool that serves B2C, D2C and B2B users. While we have incorporated some customization features to help users differentiate their personas even more, these don't go far enough for some B2B users. It's for this reason that we are working on a dedicated B2B version, which should be available this Fall.

Thanks,

Team Power Personas

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