Enjoyed this a lot.
As a brand product manager, I enjoy tools that help move the needle and make the process smoother. This product does the trick, and I liked the outcome. The one taco off was just quirky bugginess but it wasn't a show-stopper.

What I liked:
- Intuitive UI and easy to use.
- Organized, not cluttered output/information.
- Provides a PDF export download
- Edit capabilities to refine the persona further or customize it

Always room to improve
- The save was weird... I entered the persona information, and something strange happened at the very end. There was red text instructing me to go to the troubleshooting link (which didn't link to anything). I used the back arrow of my browser, and somehow, my persona information was already saved. Please clarify the troubleshooting notification.
- Clarify why they ask for B2B or B2C and do not have the option for both.
- Selective descriptors were quirky. I'd select one, and then it would duplicate or try to remove and add, but it would not update. Could you update this feature to please include custom input? I tried to input "sustainability-type," which is a HUGE persona type now, but you can't. That would be nice.
- Have glossary definitions for the persona types; they may seem glaringly obvious to some but not to others new to this. Glossary definitions are also helpful to ensure the nomenclature and understanding are the same.
- This may be a small detail, but the current site date at the bottom still reads 2023. Optically, people want to feel that the tool they just bought and are using is updated and current... Hopefully, they maintain updates on this tool, it's 2024 :-)