My favorite aspect about this app is that it is straight to the point, easy to set up, easy for users to view. All they have to do is click on " Recent updates" or whatever text i decide and it pops up on their screen. It also sends them an email of recent updates. Potential use cases: great to send automatic emails for new products or service releases without having to create an email marketing campaign. Once someone subscribes to your notifications, that's it, they start to receive updates. You can embed it within your preexisting website or platform. I use it along with productlift.