I've found Splitmat to be a valuable tool in my arsenal.
The ability to create and track short links has helped me better understand where my traffic is coming from and how users are interacting with my content. This has allowed me to optimise my marketing efforts and drive more sales.

The main value add of this tool is to be able to split traffic and do A/B tests and then track them with GA. It’s good that they didn’t build the analytics part themselves, it would not have matched GA, wise product decision there.

The UTM tag is properly forwarded in the URL and the query parameters are not dropped in any browser, that shows for good testing.

The interface is straightforward and easy to use, and I appreciate the customization options for my short links.

Their customer support is top-notch, with quick and helpful responses to any questions I've had. Overall, I highly recommend Splitmat to any marketers looking to boost conversions and want to streamline their website traffic.