OK but...
This SaaS is quite comprehensive if you follow their "14 days to better rankings" but doesn’t excel at anything in particular. It takes a rather limited approach to SEO, which will work perfectly for someone with a small site and just a few pages to rank. However, as soon as you’re dealing with a site with thousands of pages, personnal automation becomes impossible because the data is stored on their servers, not yours.
Their so-called automation isn’t really automation—it’s restricted to very specific aspects like metas, and even then, it’s quite mediocre. Something as simple as retrieving the main keyword for each of my articles or products in the database to build automated update workflows is impossible since everything is locked within a SaaS that forces you into a rigid method that won’t suit everyone.
If you know how to code and really want to scale your SEO efforts, other services or WordPress plugins will likely be a better fit. Everything about Squirrly feels handcrafted: it’s perfectly suited for small businesses, but it’s not very effective for large-scale operations.
If you're using WooCommerce, your archive pages are probably the best ones to optimize for SEO, and... Squirrly can't handle it. Therefore, it's useless for e-commerce sites too.
The keyword research is not very accurate for non-english laguages.
Moreover, the interface is quite unintuitive, as the numerous unnecessary features make it easy to get lost.
It's not a bad product, but it's not my cup of tea.
Irina_Squirrly
Jan 30, 2025Hey there, Roman! Thank you for taking the time to share your thoughts on Squirrly SEO. We appreciate your detailed feedback.
While Squirrly SEO is designed to help a wide range of users, we completely understand that it may not be the perfect fit for everyone or every use case.
That said, for e-commerce, our automation does include optimization for archive pages, and many large companies successfully use Squirrly SEO.
Regarding the interface, we recognize that Squirrly SEO offers many features, which can sometimes feel overwhelming at first. An easy way to start using Squirrly SEO is to focus on completing the custom to-dos from the Next SEO Goals section.
This section brings you priority tasks that need solving and they are different from site to site. Following the instructions to complete these tasks is an excellent way to discover more features from Squirrly, at the best time, and focus on the to-dos that will generate the highest impact.
Finally, I want to say we’re incredibly proud of the positive impact Squirrly SEO has had for many users worldwide. There are hundreds of positive reviews on our deal page here and on our Customer Success Page (https://www.squirrly.co/successful/squirrly-seo/) from customers who shared how Squirrly SEO helped them improve their rankings and achieve results they couldn’t obtain with other tools. We believe this underscores the real potential of Squirrly SEO when it aligns well with a user’s specific goals and workflows.
Thank you again for trying Squirrly SEO, and we wish you great success with your SEO efforts. :)