Let me start by saying that, in many ways, UpCoach stands out among platforms I've tried over the years. What makes it special for me is its ability not only to serve as traditional LMS but also as highly flexible coaching platform. Unlike most LMS tools, UpCoach lets you truly individualize learning and training journeys for each participant. I greatly appreciate the modularity – after years of wrestling with solutions like LearnDash on WordPress, maintaining endless updates and server configs, working with UpCoach often feels like a breath of fresh air.

However, my enthusiasm crashes headfirst into a brick wall built of two critical shortcomings:

The first is the ongoing absence of GDPR compliance. This was promised over (two???) years ago during the initial AppSumo campaign. While I understand that such things can take time, this protracted delay – years! – is simply unacceptable. It erodes trust and leaves me questioning UpCoach's commitment to its users, especially those in the EU. Frankly, it's hard to believe that such important legal consideration is not addressed at all, after such a long time.

But the real kicker, the thing that genuinely angers and frustrates me, is the misrepresentation of the "Whitelabel" feature. Let's be clear: it's NOT a true whitelabel solution. What's the point of having a branded front-end (e.g., "MyBrand") when all outgoing emails come from "[something@upcoach.com](mailto:something@upcoach.com)" instead of "[hello@mybrand.com](mailto:hello@mybrand.com)"? I consider this, frankly, to be bordering on deceptive advertising. This issue was raised years ago, and promises were made to address it, but nothing has changed.

These two issues are so fundamental that they render UpCoach unusable for my intended purpose. As an external provider of corporate training in the EU, I simply can't risk operating without GDPR compliance or with emails originating from a non-branded domain. In fact, these two issues prevent me using UpCoach at all, because:

1. No GDPR compliance;
2. Corporate IT departments use email white lists of allowed domains – and I cannot ask my corporate clients to whitelist some random UpCoach domains, since my front-end is supposed to be "MyBrand", not Upcoach.

And despite repeatedly raising these concerns – roughly three times a year – UpCoach has, regrettably, completely ignored my feedback and requests over the years.

On a brighter note, the UpCoach support team is outstanding! They are consistently friendly, responsive, and helpful. Whenever I've encountered a bug or needed assistance, they've provided prompt and effective solutions. The support experience is easily in my top 10 across the many SaaS tools I've used over the past two decades. They are truly accommodating and communicative.

Ultimately, it's these two crippling issues that prevent me from fully embracing and recommending UpCoach. It's doubly frustrating because tools like this are rare, and UpCoach has so much potential. If these two things were resolved, I'd wholeheartedly recommend it to everyone. But as it stands, I can't.