I've always hated tools like google analytics. Even though I recognize their usefulness, I always get lost in the countless menus and sub-menus.
With Visitor Tracking, there's no need for aspirin! From set-up to display, it's all about simplicity.
It's reconciliation with analytics!
The interface is simple and intuitive. Setting up a conversion tracker is so simple.
All that's missing are the reports, but good news, that's in the roadmap.